What is Digital Marketing

Digital Marketing utilizes internet and online based digital technologies such as desktop computers, Laptops, mobile phones and other digital media and platforms to promote products and services. Digital Marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates Digital Marketing from online marketing.

Digital Marketing Online Training Course Content

• What is Digital Marketing ?
• Digital Marketing Process
• Digital Marketing Platforms
• Benefits of Digital Marketing?
• Latest Digital Marketing Trends
• Functions and Types of Digital marketing
• Digital Marketing Strategies for Websites
• Career Opportunities in Digital Marketing
• Traffic Generation Techniques and Leads generation
• What is Marketing and how to build Online Marketing Plan
• How to gauge Performance Evaluation through Digital Marketing
• Difference Between Traditional Marketing and Digital Marketing ?
• Digital Marketing Techniques for Product Marketing and Service Marketing
• How to increase Visibility and People Engagement through Digital Marketing
• Difference Between Digital Marketing , Online Marketing and Internet Marketing

SEO Training ( Search Engine Optimization )

• Google Trends
• Sitemap Creation
• Keyword Research
• Introduction to SEO
• Keyword Placement
• Competitive Analysis
• Robots.txt File Creation
• Google Webmaster Tools
• Purpose of website analytics
• On page Optimization strategies
• SEO Content Writing and Rewriting
• Installing Google Analytics in website
• How to choose Website Analysis Tools
• White hat and Black Hat SEO Techniques
• Anchor Text back link generation techniques
• Search Engine Algorithms and Latest Updates
• Google Updates and their effects in website Rankings
• Domain Registration and how to choose Hosting Plans
• SEO plans and Strategies for local and Global Customers
• What are Search engines and How Search Engines Work ?

SEM Training ( Search Engine Marketing )

• Forum Postings
• Image Marketing
• Video Marketing
• Classified Postings
• What is Link Building
• Press Release Postings
• Link Wheel Techniques
• Article Posting Techniques
• Directory Submission Techniques
• What is Search Engine Marketing?
• Trade Fairs and Trade lead Postings
• How and when to Participate in Groups
• Introduction to Free and Paid Marketing
• What are Do Follow and No Follow Links
• Advantages and Disadvantages of Forums
• Participating in Questions and Answers sites
• Advantages and Disadvantages of Link Building
• Difference Between Search engines and Directories

SMO Training ( Social Media Optimization )

• Twitter Marketing
• Tumblr Marketing
• Facebook Marketing
• Micro Blogging Sites
• Social Bookmarking Sites
• Document Sharing Websites
• Linkedin Account creation and Linkedin Marketing
• Facebook for Business, Advantages and Disadvantages
• Pinterest, Stumbleupon, Reddit, Delicious promotion and Marketing
• Introduction to Social Media Optimization and Social Media Marketing
• Advantages and Disadvantages of Submitting your website to Social bookmarking Sites

PPC Training ( Pay Per Click )

• Conversion Tracking
• Display Planner Tools
• PPC Bidding Strategies
• Keyword Planner Tools
• Types of PPC Campaign
• Quality Score Optimization
• Ad Conversion Techniques
• Google Ads Account Creation
• Google Adwords Ad Formats
• Online Advertising Ne=tworks
• Introduction to Paid Marketing
• Google Adsense Account Creation
• Adgroup and Keyword Setup Plans
• Guidelines to Adwords Certification
• Search Ads and Display Ad Campaigns
• Pay Per Click, Pay Per Conversion, Pay Per Acquisition

Training on Blog Marketing

• What is a Blog
• Blog Writing Tips
• How to choose Blogs
• Blogging and Microblogging
• Advantages and Disadvantages of Blogs
• Difference Between a Blog and a Websites
• How to promote your website through Blogs
• How to market your products and services through your Blogs

Training on Email Marketing

• Designing Newsletters
• How to Create Email Messages
• Introduction to Email Marketing
• How to Collect Email Addresses
• How to use Third party Email Marketing Tools
• Advantages and Disadvantages of Email Marketing
• Laws and Government Regulation in Email Marketing

Training on SMS Marketing

• How to do SMS Marketing
• SMS Marketing Ideas and Tips
• How to choose Bulk SMS Marketing Companies
• Laws and Government Regulations in SMS Marketing

Training on Franchise Marketing

• Introduction to Franchise Marketing
• When to Choose Franchise Marketing

Training on Affiliate Marketing

• What is Affiliate Marketing
• How to choose best Affiliate Websites
• Advantages and Disadvantages in Affiliate Marketing

Benefits of doing Digital Marketing Training at Revanth Technologies

• Our Trainer is having more than 15 Years of Experience
• Digital Marketing job interview questions will be provided for Students
• Guidance on Resume Preparation
• Digital Marketing Course Completion Certificate
• Live Projects for all students after completion of Digital Marketing Course
• Placement Assistance after completion of Course